I will first formulate a clear mission statement and compelling marketing material following a marketing strategy that focuses on specific project-types and client-bases. In a large firm maintaining a consistent business identity will be more challenging as there are more factors and people involved, requiring clear office standards. In a small firm the greater challenge [...]
Posts Tagged Mission statement
How will you market and present your firm? How will this differ if your firm is large or small?
Jan 25
a) Mission statement – “Our firm will strive to protect and restore the historic fabric of our city” b) Marketing strategy – Experience in historic preservation – design and consulting c) Portfolio – Demonstrate extent and quality of services provided http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html