Sharkitecture.NET » Marketing strategy http://sharkitecture.net Study Guide for the California Supplemental Exam Tue, 27 Jan 2009 21:58:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 How will you market and present your firm? How will this differ if your firm is large or small? http://sharkitecture.net/2009/01/how-will-you-market-and-present-your-firm-how-will-this-differ-if-your-firm-is-large-or-small-2/ http://sharkitecture.net/2009/01/how-will-you-market-and-present-your-firm-how-will-this-differ-if-your-firm-is-large-or-small-2/#comments Sun, 25 Jan 2009 04:42:15 +0000 admin http://sharkitecture.net/2009/01/how-will-you-market-and-present-your-firm-how-will-this-differ-if-your-firm-is-large-or-small-2/ I will first formulate a clear mission statement and compelling marketing material following a marketing strategy that focuses on specific project-types and client-bases. In a large firm maintaining a consistent business identity will be more challenging as there are more factors and people involved, requiring clear office standards. In a small firm the greater challenge with regard to marketing is time-management as it is less likely that there will be dedicated marketing or business development personnel.

]]> http://sharkitecture.net/2009/01/how-will-you-market-and-present-your-firm-how-will-this-differ-if-your-firm-is-large-or-small-2/feed/ 0 After this project is complete, your firm decides to seek more historic preservation projects. What 3 parts of your business plan would you modify? http://sharkitecture.net/2009/01/after-this-project-is-complete-your-firm-decides-to-seek-more-historic-preservation-projects-what-3-parts-of-your-business-plan-would-you-modify/ http://sharkitecture.net/2009/01/after-this-project-is-complete-your-firm-decides-to-seek-more-historic-preservation-projects-what-3-parts-of-your-business-plan-would-you-modify/#comments Sun, 25 Jan 2009 04:28:46 +0000 admin http://sharkitecture.net/?p=198 a) Mission statement – “Our firm will strive to protect and restore the historic fabric of our city”
b) Marketing strategy – Experience in historic preservation – design and consulting
c) Portfolio – Demonstrate extent and quality of services provided

http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html

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