1. Marketing materials a. Don’t promise too much 2. Resumes a. Maintain current b. Always provide an accurate description of actual involvement in past projects 3. Media presentations a. Respect copyrights b. Obtain consent to photograph owner’s building and use in marketing literature (make sure doesn’t violate confidentiality) c. Adapting presentations to clients specific needs [...]

Tags: Advertising and Marketing, Building, Business, Consent, Copyright, Marketing, Marketing collateral, Photograph