http://sharkitecture.net Study Guide for the California Supplemental Exam Tue, 27 Jan 2009 21:58:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://sharkitecture.net/2009/01/how-will-you-market-and-present-your-firm-how-will-this-differ-if-your-firm-is-large-or-small-2/ http://sharkitecture.net/2009/01/how-will-you-market-and-present-your-firm-how-will-this-differ-if-your-firm-is-large-or-small-2/#comments Sun, 25 Jan 2009 04:42:15 +0000 admin http://sharkitecture.net/2009/01/how-will-you-market-and-present-your-firm-how-will-this-differ-if-your-firm-is-large-or-small-2/ I will first formulate a clear mission statement and compelling marketing material following a marketing strategy that focuses on specific project-types and client-bases. In a large firm maintaining a consistent business identity will be more challenging as there are more factors and people involved, requiring clear office standards. In a small firm the greater challenge with regard to marketing is time-management as it is less likely that there will be dedicated marketing or business development personnel.

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