How will you market and present your firm? How will this differ if your firm is large or small?

I will first formulate a clear mission statement and compelling marketing material following a marketing strategy that focuses on specific project-types and client-bases. In a large firm maintaining a consistent business identity will be more challenging as there are more factors and people involved, requiring clear office standards. In a small firm the greater challenge [...]

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You have been contracted to design a 30,000 sf nursing home, which is a project-type you do not have experience designing

What would you do to ensure your design is appropriate? I would consult with a qualified expert in accessibility and barrier-free design, and potentially form a joint-venture with another firm with experience in this project-type. I would consider adding staff with experience with this job type, researching similar projects, meeting with http://www.oshpd.ca.gov/ agency people early [...]

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How would you respond if an employee told you they planned to moonlight on a project outside your office?

I would discourage this activity as it has the potential to create liability as an employer, to reduce productivity, and to compete with my business entity. In no case may any office time or resources by used for moonlighting activities.

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How do you intend to keep your knowledge of codes, products and technologies current?

By participating in continuing education activities including AIA, ICC and CalBO conventions, seminars and events; as well as meeting with product reps to understand new products and technologies, as well as ways these products are used in this state. Also, keeping up-to-date reference material, codes and industry magazines in the office.

When faced with a compressed schedule on a project what are your office’s options?

The owner should be informed that the schedule that they are requesting will require additional services to be achieved, and verify that this schedule can not be adjusted to be feasible without additional services. If the schedule can not be adjusted options may include hiring more staff, working client-approved overtime, forming a joint-venture with another [...]

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How will you manage the liability of an architectural practice? Who will you consult with regarding these decisions?

• Set a high standard for product quality control; including internal and peer reviews as well as consultation with experienced professionals. • Make sure all company records are complete and up-to-date; • Be sure employees are properly trained; • Get safety tips for your type of business from your insurance company. Consult with an attorney [...]

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How will you organize your office in terms of delegation of responsibilities? How will your responsibilities differ as a licensed architect? How will your ensure quality control?

My office will be organized into project teams. Project managers will be responsible for day-to-day communications with clients and consultants as well as delegation of tasks to draftsmen and architectural interns. As the licensed architect I will act as the principle-in-charge and ultimately be in responsible control of all instruments of service produced by the [...]

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What different forms of business entities are available for you to choose from in forming an architectural practice in California? List one positive and one negative aspects of each?

a. Sole proprietorship i. Positive – simplifies decisions and allocation of responsibilities ii. Negative – personal liability b. General partnership i. Positive – no local or state filings are necessary to create ii. Negative – personal liability c. Limited Liability Partnership i. Positive – limited personal liability ii. Negative – limited partner can’t make management [...]

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After this project is complete, your firm decides to seek more historic preservation projects. What 3 parts of your business plan would you modify?

a) Mission statement – “Our firm will strive to protect and restore the historic fabric of our city” b) Marketing strategy – Experience in historic preservation – design and consulting c) Portfolio – Demonstrate extent and quality of services provided http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html

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You read in the newspaper during construction that the bond issue that will raise money to complete the facility has not passed. What do you anticipate the GC will do?

The GC will probably prepare to file a stop notice, and halt work on the project. He will probably file a claim for the retainage for unpaid work.