1. Marketing materials
-
a. Don’t promise too much
2. Resumes
-
a. Maintain current
b. Always provide an accurate description of actual involvement in past projects
3. Media presentations
-
a. Respect copyrights
b. Obtain consent to photograph owner’s building and use in marketing literature (make sure doesn’t violate confidentiality)
c. Adapting presentations to clients specific needs
-
i. Cultural considerations
ii. Client history